Real-time OEM vehicle diagnostics and predictive analytics drive safer operations and reduced downtime.
Rastrac, a provider of customizable GPS tracking and fleet management solutions, announced a collaboration with CerebrumX Labs Inc., a leader in AI-driven automotive data solutions. Through direct access via CerebrumX to consented OEM vehicle signals, Rastrac strengthens end-to-end fleet visibility, eliminates fragmented data sources, and enables reliable, real-time vehicle data delivery across its platform.
By leveraging CerebrumX’s AI-powered platform, Rastrac empowers fleet operators with deeper, real-time visibility into vehicle performance and driver behavior. This seamless access to embedded vehicle intelligence enables customers to make faster, more informed decisions and stay ahead of operational challenges.
Through this integration, Rastrac delivers enhanced capabilities including:
These remote APIs allow fleet operators to securely access and control vehicles in the field, improving convenience, response time, and operational flexibility without physical intervention.
Together, these capabilities provide fleet customers with accurate, actionable intelligence that drives safer operations, reduced downtime, and optimized fleet performance.
The integration with CerebrumX allows Rastrac to unify vehicle data across makes and models while preserving the flexibility its platform is known for, without disrupting existing fleet processes. Fleet managers gain dependable tracking precision and configurable rule-setting capabilities that align more closely with operational priorities in the field.
“Fleet intelligence shouldn’t require more hardware, more installs, or more complexity,” said Michael Wells, Chief Strategy and Marketing Officer of Rastrac. “Through our collaboration with CerebrumX, RastracFusion brings OEM-embedded telematics and Rastrac’s powerful software together into one seamless experience, giving fleets factory-grade data, faster deployment, and the flexibility to manage operations in real time without changing how they work.”
“As fleets grow more complex, the challenge isn’t collecting more data—it’s making that data usable across systems and use cases,” said Sandip Ranjhan, CEO of CerebrumX. “Working with Rastrac allows that intelligence to be applied in practical, configurable ways that fit naturally into existing fleet operations.”
About Rastrac
Rastrac (https://rastrac.com) is a leading provider of remote asset tracking, camera and telematics solutions, helping organizations gain real-time visibility into their vehicles, equipment, and marine assets. Designed to support fleets of all sizes from small businesses to enterprise operations Rastrac’s platform delivers actionable intelligence that improves safety, efficiency, and accountability across daily operations. By combining GPS tracking, advanced analytics, automation, and configurable software tools, Rastrac empowers companies to streamline workflows, reduce fuel and maintenance costs, and make faster, data-driven decisions.
Since 1993, Rastrac has focused on transforming complex operational data into practical solutions that drive measurable results. With decades of industry expertise spanning fleet management, construction, transportation, utilities, and marine environments, the company continues to innovate through embedded telematics, OEM integrations, and scalable cloud-based technology. Headquartered in Austin, Texas, Rastrac supports organizations worldwide with reliable solutions built to simplify fleet management and reduce operating expenses.
About CerebrumX Labs Inc.
CerebrumX (https://cerebrumx.ai) works with the Top Automotive OEMs in North America to deliver expert insights to optimize operations, improve driver safety and drive key decisions for Automotive Mobility Businesses. Industry’s first ubiquitous Automotive AI platform is utilized across the Edge and Core Network by our partners including OEMs, Insurers, Fleet Companies and Smart Cities/Municipalities. CerebrumX’s Augmented Deep Learning Platform (ADLP) securely collects and consolidates consented data from our partners and other third-party apps and devices to enable the activation of connected vehicle data that has previously been under-utilized to any significant level due to the absence of an integrated Automotive Ecosystem. CerebrumX is headquartered in Novi, MI, USA, with offices across NA, EMEA and APAC.
